Clean Gene Academy

CLEAN GENE
SHOE CLEANING SPECIALIST
NOTTINGHAM · LONDON · MANCHESTER · DERBYSHIRE · PETERBOROUGH

Clean Gene Academy — 3-Tier Shoe Cleaning Business Training

Go from your first paid clean to running a full branch under a proven system. Learn the craft, build the business, and scale to a professional operation that matches our multi-city brand.

Video-based, step-by-step lessons
Lifetime access & updates included
Real systems used inside Clean Gene
From starter side-hustle to branch owner
Browse course tiers See what’s inside

One structure, three levels

Start where you are. Move from basics → business → full branch system at your own pace. Every tier builds on the last, so you never feel lost.

Tier 1 · Starter
Sneaker Cleaning Basics
Learn the craft, clean your first pairs, and start a mini side-hustle from home.
Master light cleans, odour removal and safe drying. Understand leather, mesh and basic suede. Get clean packaging and photo standards from day one. Launch a simple Instagram that actually attracts work.
Get Tier 1 – Starter
Most popular
Tier 2 · Pro
Shoe Cleaning Business Blueprint
Turn your skills into a real business with pricing, branding and marketing systems.
Advanced deep cleans, suede/nubuck & luxury sneakers. Plug-and-play branding & social templates. Daily content & Instagram domination strategy. DM & WhatsApp scripts so you always know what to say.
Get Tier 2 – Pro Blueprint
Tier 3 · Full Branch System
Shoe Cleaning Branch Setup
Business-in-a-box: copy our branch systems and operate at Clean Gene standard.
Full operations manual, planners & workflows. Door-to-door training with branded collection systems. Paid ads & local domination playbook. Retention systems for repeat customers and reviews.
Get Tier 3 – Full Business Package

What’s inside each tier

Every module is shot on real shoes with real business examples. No fluff – only the systems and workflows we use in Clean Gene branches.

Tier 1 · Starter
Sneaker Cleaning Basics – Starter Course

Learn the fundamentals of shoe care and start your first mini side-hustle from home – even with zero experience.

Module 1 · Introduction

  • Welcome & course walkthrough.
  • Essential tools & equipment overview.
  • Materials basics – leather, mesh & entry-level suede.

Module 2 · Basic Cleaning Techniques

  • Light clean tutorial for everyday pairs.
  • Laces & insole refresh routine.
  • Odour removal basics.
  • Quick drying methods that protect shape and glue.

Module 3 · Beginner Workflow

  • How to take strong before/after photos.
  • Simple customer workflow from drop-off to pick-up.
  • Packaging clean pairs so they feel “premium”.

Module 4 · First Customers

  • How to offer your first free clean the right way.
  • Starter price template you can copy.
  • How to create a basic Instagram page that looks professional.
This tier is perfect if… • You’re starting from scratch and want a low-risk side-hustle. • You want to stop guessing and follow a proven cleaning workflow. • You want strong before/after photos that naturally attract paying clients.
Tier 2 · Pro
Shoe Cleaning Business Blueprint – Pro Edition

Everything from Starter, plus the real business systems we used to grow Clean Gene – pricing, branding, marketing and client experience.

Module 1 · Business Setup

  • How to run a pro setup from home.
  • Registering your business (UK-focused guidance).
  • Building your service menu the smart way.
  • Setting profitable prices – not “guesswork” prices.

Module 2 · Advanced Cleaning & Restorations

  • Deep clean masterclass.
  • Suede & nubuck restoration.
  • Whitening & midsole restoration.
  • Stain-removal frameworks that protect materials.
  • De-yellowing tutorial for icy soles.
  • Mesh/Primeknit deep cleaning.
  • Luxury sneaker care (Louboutin, Dior, etc.).

Module 3 · Branding & Templates

  • How to apply your branding pack.
  • Using social media templates so you look consistent.
  • Lightbox, angles & background setup for elite photos.
  • How to build trust on Instagram fast.

Module 4 · Marketing Strategy

  • How to get your first paying customers.
  • City-wide Instagram strategy.
  • Daily content plan you can copy.
  • WhatsApp Status & TikTok organic strategy.
  • DM & WhatsApp customer scripts.

Module 5 · Business Growth

  • Partnering with barbershops, gyms and local spots.
  • Upsell strategy – kits, products and add-ons.
  • Building repeat customers.
  • Delivering 5-star service every time.
After Tier 2 you will… • Have a real business setup, not just a hobby. • Be confident repairing and restoring higher-value pairs. • Know exactly how to bring in customers using content and DMs.
Tier 3 · Full Branch System
Shoe Cleaning Branch Setup System – Full Business Package

This is the full branch owner system – designed to mirror how Clean Gene runs across multiple UK cities.

Module 1 · Full Branch Owner System

  • Welcome to the branch owner package.
  • Full operations manual (step-by-step).
  • Daily workflow system.
  • Weekly & monthly planner.

Module 2 · Workspace Setup

  • How to build a home mini-studio.
  • Workbench setup & efficient layout.
  • Lighting & photography setup for content.
  • Storage & inventory organisation.

Module 3 · Door-to-Door Service Training

  • How to run a professional D2D service.
  • Collection & delivery systems.
  • Bag branding setup.
  • Safety & handling protocols.
  • Customer communication flows.

Module 4 · Branch-Level Marketing

  • Full social media content pack (and how to use it).
  • Monthly content calendar.
  • Paid ads for branch owners – £5–£10/day.
  • Local area domination strategy.

Module 5 · Customer Retention System

  • Loyalty programme setup.
  • WhatsApp broadcast lists.
  • Review collection system.
  • Referral system and reactivation messages.

Module 6 · Advanced Business Tools

  • CRM setup (Notion, Sheets, Trello).
  • Lead generation templates.
  • Legal docs & agreements.
  • Automating customer messages.
  • How to scale towards a physical shop.

Module 7 · Support & Growth

  • Joining the private owner group.
  • Weekly support calls.
  • Monthly strategy updates.
  • Long-term expansion planning.
Tier 3 is for you if… • You’re ready to operate like a true branch, not just a solo cleaner. • You want a repeatable system that staff can follow without you. • You want to scale, dominate your area and plug into a bigger brand vision.

What students are saying

Real reviews from people who’ve used the Clean Gene Academy to simplify their business and make the hard parts easier.

Customer
★★★★★
“The course had videos easy to follow…”

The course had videos easy to follow and had videos to make it easier on the harder things.

12 October 2025 · Unprompted review
Ian
★★★★★
“Easy, simple business structures…”

Has easy, simple business structures – the workflows worked really well for me.

13 October 2025 · Unprompted review
Kevin Mitchell
★★★★★
“Great course, great content”

Great course, great content. Clear, practical and straight to the point.

18 October 2025 · Unprompted review

Ready to start or scale your shoe cleaning business?

Choose the tier that matches where you are now – Starter, Pro, or Full Branch System – and get instant access to every video, template and system.

Choose your tier on the course page